Wednesday, February 18, 2009

Adaptability

One of the many sublime moments from the weekly routine of bucharest habitans is shopping! For many of you probably this activity is a pleasant one ,but not in Bucharest! Here shopping in a" hipermarket " ( yes a hipermarket!!) is like a james bond movie " you need to fulfiill your mission :infiltrate, secure the package and " bring the package home "! Ok, for some of you this can sound a little harsh but in fact is painfully true! To explain : i'm a office worker so i leave the office usually as alot of other pepole at 16:30 , in normal days to get to the a store that is nearby home is an hour drive so i can be at the store around 17:30 at the same time as around 600-700 pepole !!!( i think that more pepole are going to the supermarket every day at that hour than the last concert of depeche mode ) ; so infiltating the facility and securing the package is a very difficult job not to mention exiting the facility ( around 1 hour waiting in line just to pay! ) But this post is not about this as you can see in the picture ! ( the subject will be discussed in the next post) My post is about adaptability and how the public companies adapt to client's "needs"! As you can see from my schedule i did not said anything about eating so the supermarket takes into acount of my biological need and builds a fast-food space ( i think is a must that every hipermarket has a fast-food included)! Time to explain the picture: is a picture of an magnetic table with easel ,for that you kid will develop his picasso skills , taken from a supermarket that is new in town ( so normaly i'm thinking that they want to steal some customers from the competition) . In the picture , as you can clearly see magnetic is writen "mafnetic"! Honestly my first reaction was : "it cannot be that idiotic" ,followed closely by " now i'ved seen everything ( the damn infant speling mistake was corrected with a PEN !!!!) Than it crossed my mind that that could be a marketing strategy : they did not whant to fill the head of the cutomer with such big and difficult words ( following the motto : "what they cannot understand they will not buy" )! By correcting the mistake with a normal pen clearly states that they are trying to please diffent tipes of IQ! Questions to be answered: - how come they screwed up an easy word like magnetic but they wrote without any mistake "easel(sevalet)" - how can after someone after acknowledging the error (hoping that someone did ) corrects it , and by all means corrects it with a pen !! Please after reading this an hopefully forgiving my spelling mistakes poste your opinions to help a common guy get an aswer!

1 comment:

  1. :)) super post

    Don't you know that the longer the word gets, the possibility for mistakes increase.. and for the second question i bilive that it's about the world crisis.

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